The Myth of Pure New Zealand
What’s the first thing that comes to mind when you think of New Zealand? Millions of sheep on rolling hills, stunning mountains, or pristine rivers maybe? Before I came here, all I’d seen of New Zealand came from Lord of the Rings and Instagram photos, shown from stunning angles. New Zealand’s PR gave me the impression that NZ is a green, sustainable, and clean country. Their website’s tagline is ‘100% Pure New Zealand’. If only that were honest…
After four months of traveling, tramping, and camping all over the two islands, I’ve seen a lot of the nature. Out of the four organic homes I volunteered at, the many families that took me in, and the 133 rides I got, hitchhiking with locals and tourists alike, I got a good glimpse of the people and culture as well. I avoided the tourist traps to get to know the real NZ and I’m ecstatic and lucky to have experienced the country and culture as I did. All the same, I feel a little cheated by New Zealand’s PR image, making it out to be a role model for sustainability. On the contrary, I’m surprised they didn’t mention anything about how awesome the people who live in NZ are, which I’ll get into later.
New Zealand is not some ideal country that’s found the balance between people and nature, like 100% Pure New Zealand advertises. They do a lot of things better than countries like the United States, like how school loans are repaid. Also, they’re unique in that they’ve incorporated the native Maori culture instead of wiping them out, like other British colonists did in North America and Australia. However forward-thinking the culture is, it’s just as economy-driven and consumerist as other developed countries. Consequently, they suffer similar problems: the fruits and vegetables are sprayed with chemicals, eating healthy is expensive, obesity is rampant, etc. It’s easy to miss the harsh reality and only see only the positives when PR firms and Instagrammers only focus on its many unique nature attractions.
Although NZ features some of the most amazing natural phenomenon I’ve seen, farming, consumerism and tourism continue to blight it’s natural beauty. While NZ boasts many of the world’s remaining clean rivers, they’re getting increasingly polluted. It seemed like the media seldom covered this, but the Kiwis I met were fully aware of it. This problem resembles the environmental degradation in most parts of the world.
Behind the Scenes New Zealand
When I arrived in New Zealand, I was surprised how similar the cities here are to the States, for better, or worse. The roads are fantastic, the cities are full of the same chain stores, supermarkets are laid out to maximize purchases. Plastic and trash are abundant, and though there is recycling, it’s not engrained in the culture. Some families I met recycled, some threw away everything together, and others incinerated it instead of sending it to a landfill, while making the argument that spending fuel to send it to a landfill is no better. Public transportation exists only in larger cities. The way people live in NZ feels similar to my comfortable, convenient, consumerist upbringing in Michigan. In the eight months I lived and traveled in Germany, I decided they were better role models regarding sustainable everyday living.
The more I traveled the country and spoke with the locals, the deeper I dug into NZ’s past. I learned more about the early colonist’s unforeseen consequences of clearing native bush to make grazing land. Once upon a time, almost all of NZ’s hills were covered in native bush. Today a tiny fraction of the native bush remains, especially in the North Island where three fourths of the 4.5 million people live. It’s mostly rolling fenced-off hills, reserved for the cows and sheep, but that’s just the tip of problem.
Leaching the Lands, Spraying the Food
Nauru is a tiny island in the Pacific Ocean whose fate is deeply tied with New Zealand’s and Australia’s agriculture. Searching “Nauru island” on Google brings up troubling headlines like “Life and island country destroyed by phosphate mining.” Australia and NZ import fertilizers from places like Nauru to feed their their plants on an industrial scale. Modern agriculture in most of the world designates a single crop over an entire field. To protect crops from pests and disease, farmers spray pesticides. To grow them big, they spray them with fertilizers containing nitrogen, phosphorus, and potassium. Nutrients like nitrogen they can get from manure, however often phosphorus and potassium must be introduced initially. Phosphorus mining ravaged Nauru, which is devastating when you consider that we’re stripping once workable lands so that elsewhere farmers can grow surplus food, roughly half of which ends up in the trash.
A green New Zealand would recycle the nutrients on the land, via composting, but that’s not what happens. Before sowing seeds, industrial-scale farms till their soils, tearing up the land and devastating the soil ecosystem that holds onto the nutrients, instead of using no dig methods. As a result, rain exacerbates the problem by eroding the soil, which sends needed nutrients off the land as pollution. In the end, the apples and veggies get planted, sprayed anew, and shipped off to the populace. Though Nauru has its own problems after being plundered, the phosphorus runoff causes its own problem: algae blooms.
When phosphates are introduced into water systems, higher concentrations cause increased growth of algae and plants. Algae tend to grow very quickly under high nutrient availability, but each alga is short-lived, and the result is a high concentration of dead organic matter which starts to decay. The decay process consumes dissolved oxygen in the water, resulting in hypoxic conditions. Without sufficient dissolved oxygen in the water, animals and plants may die off in large numbers. (Source)
It’s a shame so much of the fruits and vegetables are sprayed with pesticides and chemical fertilizers, because New Zealand is ideal for growing almost everything. What I’ve seen grow here, grows exceptionally well without anything added. It’s hard to find food here that isn’t sprayed, and if you do, it’s outrageously expensive.
Trash Like Everywhere Else
As I mentioned earlier, Kiwis are like the rest of the world when it comes to consumerism. As a byproduct, the culture creates a lot of trash and they haven’t found a sustainable solution for disposing it, or curbing its consumerist culture. Furthermore, millions of tourists like me only add to the problem. Being a foreigner, I didn’t know how things were done there, like recycling my plastics, or where to dump food when going through cities. As I said, some families recycle, others don’t, and I’d just be adding to the problem when I stayed with those who didn’t. Even when I traveled, I’d often find trash on roads and hiking trails like in most parts of the world nowadays.
There’s also the challenge of what to do with trash if you want to throw it away. There’s an implied rule that you must take your trash with you when you leave. (I think they should do more than imply it.) If you come to camp sites expecting a trash can, you will be disappointed (or we will be, if you dump it). A Department of Conservation (DOC) worker told me there are no rubbish bins because possums and rodents will get to them and make the matter worse. Unfortunately, even if you want to clean up other people’s trash, you have to search out where to dispose of it, and that’s hard when you don’t have a car to store the trash.
With that said, I haven’t found a freedom campground not despoiled by trash. There were always things like McDonalds cups, plastic bags, forgotten clothes and kitchenware. According the the DOC worker, tourism in NZ has doubled during the past six years, and that has harmed NZ’s natural beauty.
Cow Poop & Cars
Cows and farmers are blamed most for New Zealand’s dirty rivers. The sheep and cow pastures in NZ are endless, and because cows eat all day, they release methan and poop about 50-60 kg of nitrogen rich manure a day, some of which leaches into rivers by farmers who don’t handle it correctly. What bothers me is that the vast swaths of pastures are closed off so people can’t hike through. It’s true that the pastures could be opened up for people to cross, or used to grow crops for people to eat, but in the end the cows are just a slice of the problem. I’m not here to convince you to quit dairy or go vegetarian; however I think the meat and dairy is consumption is excessive.
I can only imagine what it must’ve been like experiencing NZ a generation ago, because so many locals told me the landscape has drastically changed. Since then, more and more land has been cleared for roads and parking lots. Due to the lack of public transportation, cars are the only way to get around. Tourists come here and believe that they need to buy, or rent a car. NZ imports all of its cars, and the roads and growing parking lots are getting congested. The roads here are good, but the cars are not, and there’s evermore demand for them due to rising population and tourism. It’s only a matter of time before NZ has to give up its image as a green country, because even the NZ I experienced appears doomed.
Models for Something Else
Though I came expecting to be enchanted by the nature, the Kiwis and Maoris made the biggest impact on me. It wasn’t until I got to NZ that I encountered such hospitable and trusting people. Before NZ, I had never seen an honesty fruit & veggie stand, or communities that didn’t lock their doors, or people that actually followed the speed limit. I’ve been warned this isn’t everywhere. Even so, I felt safe leaving my belongings unattended in most parts of NZ. Plus, I’ve heard many stories from non-natives who went to bars with Kiwis, who’d leave their wallets at the bar. I’m not saying you can’t get robbed in NZ, because there definitely are unsavory characters and shady areas, but it’s much safer than Colombia for example.
The more time I spent here, the more I saw just how friendly the locals are, especially the Maoris. I’ve been in countries like Sri Lanka and Colombia where friendly locals come up to talk to you, though often with ulterior motives, trying to get something from you. I never got that feeling in NZ. Many a time I’d be hitchhiking in the evening when someone would pick me up and invite me to stay with them. The times I did they’d cook dinner and spend the night with me. All those times I was baffled and wondering ‘Why do they trust me? They just met me!’ They did and I’m grateful for it.
I know I’m not alone in realizing how unique the people are. There’s something special about the people that attracts like-minded people to immigrate there. Even the Germans I met who immigrated to NZ (there’s a lot of Germans) possessed this Kiwi hospitality, while still holding onto their German accents. It’s no wonder so many people are trying to immigrate. All things considered, we should not look at New Zealand as a role model for pure nature. Instead, we should look at it as a role model for a trusting people.
Hi Marius
Was very pleased that you decided to speak out as those promoting tourism in our country have been deceiving tourists like your self for years. They still use 100% Pure to promote our country and its attractions and its totally untrue. Despite the trash and pollution I hope you enjoyed your holiday here ……
Absolute truth about our environment.
We Kiwis know it’s not 100% Pure, far from it. Unfortunately the greed of our dairy industry with the backing from past right wing governments has destroyed our pure water and aquatic life.
There is no desire from them to reduce stock numbers but instead use corporate speak to spread propaganda.
In Canterbury we are supposed to have the purest drinking water in the world but now we have to add chlorine to it.
My advice, go to Alaska.
it has been mentioned literally 5000 times but “100% Pure New Zealand” is a slogan which means, primarily, “100% (pure NZ)” – not “100% pure NZ”… As-in the place you are coming to/already in is purely New Zealand – unlike anywhere else. NOT that it is 100% pure, i.e. free from pollution or rubbish or plastic or whatever. That was the whole point of the play on words and no-where did the campaign ever claim that NZ was free from those things. Regardless of that, we do have tons to get sorted on those things. But until we have no cars, no airplanes, no farms, no people or basically anything which man put there NZ will not be “100% pure” by the reading some people infer from the slogan.
I eagerly away your criticism of New York when you discover there is no big apple there, or when you discover Ukraine doesn’t really mean “It’s all about you”, or that in the USA everything is not “all within your reach” as claimed.
I would like to discuss further with you the comments you have made about our so called clean green image as there is a lot more about these issues I could tell you about . Cheers Mark
Fair assessment
Hi, Chris here. A New Zealander who lives in Wellington but is from Dunedin and Invercargill originally. You’re right. This is why we’re got to do better otherwise kiss goodbye to our tourist industry and competitive advantage for our agriculture. We’re almost as bad the USA per capita for environmental destruction. Think of the National Party’s enthusiasm for motorways and oil exploration. People driving SUVs. People who hate cyclists and cycleways. People who let their cat wander everywhere eating native birds, lizards and insects. Roaming dogs eating Kiwi. Dairy cows that produce as much sh*t each as 16 people. Ruined rivers. Hardly any original forrest, swamps and native grasslands. Kauri dieback. Didymo. We’re not “clean and green” at all. We just have a relatively small population. http://www.newshub.co.nz/home/politics/2018/04/warning-nz-s-land-use-degrading-the-environment-report.html
I put a link to the album “100% Pure” by my band Gold Medal Famous from 2012 (the title is a mocking reference to our tourist marketing). https://powertoolrecords.bandcamp.com/album/gold-medal-famous-100-pure-2012
This is just another case of an arrogant american thinking they know what is best for other countries … What a joke… commenting on our culture, which by the way he obviously knows nothing about, regarding his comments on how we have embraced our indigenous culture. He should go back to his own country and try to clean up the disgusting way his people treat the indigenous there… I have to add here it was not Maori that asked for the treaty it was the British that wanted it … and why? because they were getting sick of being slaughtered on the battle field! So dont ever think it is European that allow us to exist in NZ it is actually the other way around! … and as for our clean green image and rubbish every where here … That is because bludgers like you come here with no money.
You call yourselves ‘freedom campers’ which in actual fact is just a dressed up name for ‘I am too poor and too mean to pay for being allowed to visit this beautiful country’ in other words a BLUDGER … You deficate all over our whenua (Land) and throw your rubbish where they have finished with it! and pay nothing but an airfare out here, to clean up your mess … then someone like you bleats that there is rubbish every where.
You come from a culture that killing Black people is the norm by law enforcement officers and dont get me started on your treatment (even to this day) of the First Nation people … 87 treaties! and broke every one … and you know why? cause you come from the same stock as the British you are complaining about! …
Your people have never apologized or compensated the First Nation people for the genocide you committed on them or the land you stole! … just look at what is happening there right now with the Pipe line your wonderful superior people is forceably putting through First Nation land!
Addressing the obesity in NZ?? … That is caused by all the AMERICAN food that is being sold here now. There was no obesity problem here before the likes of McDonalds, Burger king and Kentucky fried Chicken.
Glad to see you are leaving our beautiful shores due to your disappointment in our country and we hope you dont come back …
By the way … you do know that “The Lord of The Rings” is a fantasy movie eh? … we are not really all Hobbits, Wizards and Orks living here…. Food for thought for you … imagine if all the First Nation people converted to Islam … you would be F!@#ed then eh? … opinionated bigot!
Hi Marius from NZ.
Your article makes for interesting reading but I think there are a few things that need raised for your readers to understand the issues.
When you said a generation ago it was different, you were so right.. sadly NZ got caught up in the huge world debt scheme where countries were actively encouraged to spend, spend, spend ( by borrowing from the world bank ).. In the early 1980s the country under Sir Robert Muldoon was in chaos, and when his government collapsed the new government came in and discovered how much trouble we were financially in ( https://en.wikipedia.org/wiki/1984_New_Zealand_constitutional_crisis ) – And this is at the heart of the matter with which you speak of above.
We were forced by the world bank to open our doors to the global markets and sell Crown assets ( government owned ) to anyone keen to buy; our Rail was sold off, our Telecommunications was sold off, banks, forests etc. either completely sold off or floated. Anyone who knows anything about wealth and greed can see where this is going to go, right? Money became the central focus of how NZ operated.. once a country of full of family businesses, we got dissolved by capitalism in a truly ugly way… large companies came in from overseas and either purchased small businesses and dissolved them or created a market place that made it impossible for those smaller manufacturers to survive.
Giants were created like Fontera, a company dedicated to our dairy industry which supplies to the global market… which for your information sells NZ dairy to NZ people are rates often above what people overseas are paying for that exact same Fontera product!.. So some facts here to remember here when you’re driving through NZ and see all those cows are that the cows are physically here but they are supplying milk products world wide and quite possibly have Chinese corporate owners. Also be aware that yes, ALL NZers are aware of the pollution and we have been fighting HARD to get get this fixed.. but the corporate world doesn’t give a hoot about something like this unless forced to, and private farmers are in financial crisis right now due to poor payouts; so the dairy industry here is in quite large trouble.
BUT even through all of this, we have as a nation fought hard to keep a clean green country ( we love this place ! ) but sadly to be honest; a lot of places you see that litter thrown around you talked about – comes from people like yourself, someone from overseas travelling around in a van not really caring about throwing that McDonalds cup out the window… and quite a number of camp sites DO have rubbish skips but logistically it is hard and expensive to put them everywhere you want them because it may be 150km+ to the closest refuse station for any pickup and dropoffs of the skip… No, what does help is people taking their trash and putting them and putting them in bins when they reach towns and cities; not relying on everything being handed to them on a silver platter.
So instead of hammering this country or any other – ask, “How as a global community have we totally screwed this all up?”.. Because THAT is the truth of the matter.
Thank you for writing this…. soon you will also learn about the poison called 1080 which is going to be dropped by helicopter in the mountains to the west of where you are living. It could be great if you could do a piece about the madness of dropping 1080 poison too.
Thanks
Interesting point of view on your blog, some valid points made. interesting insight from a foreigner. Please come bag again, 🙂
Ha ha you fell for the hype! Really naive of you to expect any part of this planet to be unaffected by consumerism, various forms of pollutio, and excess waste. Perhaps now you can see the magnitude of the problem when even liddle old nz at the bottom of the Pacific is going to the dogs. Ask yourself, as a citizen of the USA, who is leading this downhill charge. There is no escape for small countries which struggle to survive economicall without the latest production methods which unless mitagating measures are taken can destroy environments. However, you are right; NZ are world class deniers of environmental issues and always have been. Everyone all over the world must do much better.
YEP you’re 100% right our 100% Pure claim is 100% bullshit. Thanks for speaking the hard truth!
What a whiny bitch session. Unlike you I spent a bit over 3 years in New Zealand, not just a few weeks. And I visited it prior to that 3 year visit. It’s a beautiful country and certainly one worth visiting. There is no shortage of BS in this piece but it got you the attention your craved.
CHUR! Thank you for your well-researched and balanced honesty. As a kiwi, I have always found our marketing campaign quite hypocritical. I don’t think I am alone but a always surprised how many of us do buy it. Your comments have made the national news and are just the kind of thing that will hopefully spur private and government industries into action. Our cows and cars seem almost unassailable in the context of our culture but there is a slowly growing honest debate about just how realistic it is to carry on as we are. An outsider with such a considered opinion is just what we need. Kia ora! Miriam
Sadly, I’m not unique in regards of such naïveté. All I can do is hope to warn other tourists
It’s certainly one worth visiting, nowhere in my article am I arguing that it’s not.
Elisabeth Frankish stop pushing your personal poisoning of our natives. This country is overrun by introduced pests and you promote breeding them till all of our native flora and fauna is gone. At the moment we have 4000 species on the brink of disappearing due habitat loss and predation by imported pests. On the anti1080 groups I see you regularly promoting to leave the pests to themselves with the most lunatic argument that nature will find it’s own way to repair itself. Please stop distracting us from the great arguments Marius makes. 1080 is 100% biodegradable. Not something we can say from the nasty poisons like brodifacoum, cyanide and pindone every kiwi can freely buy in every supermarket. Stop hammering your conspiracies & educate yourself and go out on a daily basis into nature and start trapping and baiting the pests that destroy the little that is left. Being the keyboard warrior you are on anti1080 forums and spreading false information is as worse as the lying our media does about 100% pure NZ. Hens there is only less than 1% of kiwis pushing your false information about 100% biodegradable 1080.
Maybe it’s also time you start looking into how our Maori handle this problem to control the nasty introduced pests destroying the little that is left https://www.youtube.com/watch?v=VBjUrSOkBFc&t=7s
Yes, but the ‘piece’ has already been done. Dropping 1080 to control our rampant invasive predators is a very rational and well researched process, certainly not ‘madness’, an emotive and ill informed term. The whole subject has been thoroughly investigated by the independent Parliamentary Commissioner for the Environment, whose team’s report was published in 2011, supported by 213 references to peer reviewed scientific papers and other reliable sources. 1080 is no longer an ‘issue’, except for a few people who won’t understand it, a biodegradable plant based toxin that is helping to maintain and sometimes increase our populations of threatened endemic birds. http://www.pce.parliament.nz/our-work/news-insights/archive/2011/1080-must-not-be-banned-environment-commissioner
I would love to hear a well informed, unbiased perspective on the positive/negative effects of 1080. Were I still in New Zealand, I might dig deeper, however, I’m back home in Europe. I was originally going to include something about 1080 in the article, however, the more I dug into it the more I realized I don’t know enough about it to do so.
This is a man made substance made in a chemical factory in the US. The only longitudinal studies show that a vast amount of our birds are at risk of disappearing. Up to four tonnes of pure 1080 powder made into eco toxic baits are dropped over New Zealand every year….for the last 64 years. As a comparison to the US who only uses a couple of teaspoons of pure 1080 powder per year in special sheep collars against coyote attacks. The decades of 1080 drops in New Zealand in itself can be seen as a longitudinal study. It wasn’t until the 1990s that the Department of Conservation learnt that 1080 poison causes rat plagues. After the initial die off the rat survivors are the fastest species to bounce back. There is no logic to be breeding rats and create a vicious cycle when many of the species they want to save are also attracted to the poison baits. This does not include brodifacoum, pinedone, rotenone, grazon and all the other poisons that are freely sprayed and dropped over our land. Our wild game as well as our people are slowly being poisoned. You are so right, we are not clean and green, but many of us are still waiting for common sense to come forth.
“Red”. if you won’t believe me, why don’t you come to South Westland and speak to the locals here who you might find more convincing than me, as many of them have trapped all their lives. They will tell you the truth about 1080, and its devastating impact on native birds, sometimes whole colonies of native birds. When you say 100% biodegradable, I think you have been misled. The implication of ‘biodegradable’ is that it becomes totally harmless. Some of it does become harmless, but the lethal metabolite fluorocitrate is absolutely not harmless, and I have yet to see a chemical equation showing how it is metabolised into something harmless. 1080 is a Class 1A toxin and the MSDS explicitly states that it must not be let into the environment or waterways. It is also a teratogen, meaning that it crosses the placenta of pregnant mothers (not just human but animals too) and harms or causes miscarriages. Actually I don’t advocate ‘the most lunatic argument’ of doing nothing, I’m an active advocate of a ‘Two-Category Trapping Strategy’which if properly implemented has the potential to satisfy the needs of farming, conservation and trapping communities. There are plenty of Maori who oppose 1080, so if I was you I’d be careful about making generalisations.
Bunch of haters. Let the man blog.
And now the overall use of 1080 Poison killing our native birds and wildlife poisoning our larger animals which are consumed by hunters families.
40,000 tonnes of 1080 poison is aerial dropped all over the bush in New Zealand , landing on farms and our waterways killing cattle and dogs sheep birds you name it if they are alive they DIE a terrible long and inhumane death No clean green more like black and dirty
Hi all,
Marius, you are so right in what you say about NZ. Unfortunately, most Kiwi’s are more interested in how much they can consume, much the same as the rest of the western world, and they have little regard for the degradation of the natural environment, if it means that they will have to pay more for the stuff they do not need, but, want to consume.
The 1080 issue is one that I know very well. I have been labelled as being anti-1080, which is a hold all category used to describe anyone that disagrees with the the pro-1080 people, when, in point of fact, I am pro-trapping, with people like me having proved that trappers can do a better and more cost effective job than aerial 1080 has ever done. The way that the NZ Government has used the media and Police, to malign anyone who dares to question the pro-1080 dogma, is taken right out of the American law enforcement play book and is having the same divisive results that we hear about happening in the US.
My journey has led me through a maze of lies, misinformation and manipulation of what are called “scientific facts”. I have asked DOC and OSPRI for information about possum and rat numbers before and after aerial 1080 operations. After nearly 30 years (yes, you did read that right, as the NZ Government has been trying to keep secret what they know about how effective aerial 1080 is at killing the target animals) I finally was sent the base line monitoring data that DOC had taken for possums, nationally, and rats in Kahurangi National Park.
The monitoring results, collected by NZ Government agencies, clearly shows that aerial 1080 has never killed the numbers of possums and rats being claimed by the pro-1080 people. These are real facts, I am talked about here, and has nothing to do with poisoning our natural environment or the by-killing of native species, as the reason, given for doing the poisoning, is the killing of unwanted animals, which DOC has admitted, is not happening, to the degree that the NZ Government has been claiming.
Good contract trappers have always been better and more cost effective than aerial 1080 and this is the reason why central and local government agencies always ensure they have access to good trapping contractors, to ensure they have the people that can clean up very badly failed poison operations, before the public work out that the poisoning operations didn’t kill enough of the target animals.
Unfortunately, the brainwashing, of the NZ Public, has meant that, normally, intelligent and thoughtful people have sucked up the pro-1080 propaganda, to such a degree, that the pro-1080 lies have become considered to be scientific fact. Even the scientists don’t agree with the extreme pro-1080 dogma and are being forced to make public statements, giving total support to aerial 1080, under the threat of receiving no more funding if they refuse to do as instructed, by bureaucrats based in Wellington. You very rarely hear from the scientists that have criticised the way aerial poisoning is being used, as they have been weeded out over the last 3 decades, with the brave ones having to relocate overseas if they want to continue with their scientific careers.